“Even as a little kid, I struggled to find out who I was.”
Although you would look at Guzmán Colilla now and recognise him as a successful man, this wasn’t always the case for the Madrid-based entrepreneur. Yes, he has his own (very successful) agency now, and before that, yes - he was at two of the most revered brands in the world as part of their social team (GoPro and Real Madrid). But Guzmán says that honestly, success wasn’t something he has always grown up with. In fact, he was used to the opposite - he struggled at school and ‘wasn’t a good student’.
In fact, it wasn’t until he attended the University of San Francisco and took a module in entrepreneurship under the watchful eye of The North Face Founder, Hap Klopp, that he figured out the key to unlocking his success, was to do something that *actually* interested him.