Homegrown
by Luis Medearis

Db North America
Db North America
Db North America
Db North America
Db North America
Db North America
Db North America
Db North America

Luis first picked up a camera in 2020 and went from playing college basketball to working with the US Snowboarding team in a season. Now, he collaborates with brands like Red Bull, Oakley, and Burton. He’s a huge advocate for diversity within the snow industry, and through his crew, Technically Doing It, he aims to empower Black and Brown riders to take ownership of snow culture.