You innovate in order to inspire change, to alter norms and to unpick tradition. Backpacks were built for men; using male proportions as a guide, adapting size and little else for women. Bennis, our designer, decided to change that and create a bag designed to meet female needs in terms of both ergonomics and superior organizational ability.
Freya is more than a bag designed for changes of plans. It’s the start of a change in the way we see backpack design.
![](http://us.dbjourney.com/cdn/shopifycloud/shopify/assets/no-image-100-c91dd4bdb56513f2cbf4fc15436ca35e9d4ecd014546c8d421b1aece861dfecf_small.gif)
![](http://us.dbjourney.com/cdn/shopifycloud/shopify/assets/no-image-100-c91dd4bdb56513f2cbf4fc15436ca35e9d4ecd014546c8d421b1aece861dfecf_small.gif)
Internal Organization
Three internal, spacious mesh pockets designed with a contrast liner for easy visibility. One internal closing pocket for personal essential items.